Start Smarter. Grow Faster.
Finally… Marketing Systems That Work Without You
83% of $500K-$5M companies waste over $50K annually on marketing activities that don’t compound. We install AI-powered growth systems that your team actually runs—so you can stop being the bottleneck in your own growth.
Are You Stuck in the “Founder’s Marketing Trap”?
You know the symptoms:
01
Feast or famine cycles
Marketing works one month, fails the next. Pipeline spikes then stalls; no steady flow, no forecastability, no compounding effect.
02
$5K-$15K monthly ad spend
With no clear ROI attribution!
Budget goes out, insights don’t come back—you can’t tie dollars to deals or decisions.
03
14+ minute lead response times
While competitors respond in seconds! Slow replies kill conversions; speed-to-lead is your quietest but costliest revenue leak.
04
CRM full of ghost leads
And deals that never close!
Bloated lists, cold contacts; no nurture, no next steps, and stalled opportunities.
05
You’re the bottleneck
Every marketing decision runs through you. Execution waits on approvals; campaigns stall, cycles slip, and momentum dies.
06
Agencies that pitch but don’t deliver sustainable systems
Great decks, weak delivery—no operating rhythm, nothing that compounds after month one.
The Real Cost
The average $5M company wastes $73,000 annually on disconnected marketing activities that don’t compound.
But the hidden cost is bigger: Every day without a growth operating system is a day your competitors are building market share you’ll never get back.
If you’ve tried agencies, fractional marketers, or tool stacks and still can’t draw a straight line from marketing spend to revenue growth, the problem isn’t effort—it’s the absence of a systematic approach.
After 18 months of failed marketing attempts, CMI installed a system that generated $2.3M in new pipeline. Finally, marketing that works without me.
Sarah K., Manufacturing CEO
Unic Mechanism
We Don’t Just Recommend Campaigns—We Install Growth Operating Systems.
The CMI Growth Operating System™ has 5 integrated components:
Clarify Foundation
• Hyper-specific ICP mapping (beyond generic personas)
• Problem-solution messaging frameworks that resonate instantly
• 90-day roadmap tied directly to financial targets
• Channel prioritization based on your customer buying journey
Execution Cadence
• Weekly business reviews with actionable KPIs
• Monthly growth scorecards tracking what matters
• Quarterly strategic pivots based on data, not hunches
• Clear ownership for every marketing function
Ai-Powered Infrastructure
•<5-minute lead response across phone/SMS/email/chat
• Marketing attribution covering 85%+ of touchpoints
• CRM automation that actually works for your sales process
• Content generation that maintains your brand voice
Systematic Execution
• Channel portfolio you can actually manage
• Content engines that run without daily oversight
• Paid media guardrails that prevent budget waste
• Performance tracking with predictive insights
Team Enablement
• Playbooks and SOPs so systems survive turnover
• Training protocols that stick beyond our engagement
• Hiring roadmaps for scaling your marketing function
• Knowledge transfer so you own the system completely
Real transformations, real numbers
Real Companies, Real Results, Real Growth Systems
CASE STUDY 1
PRECISION HVAC (HOME SERVICES)
The Problem: 14-minute average lead response, 9% booking rate, no attribution tracking
The System We Installed: Speed-to-lead automation, dispatcher playbooks, offer optimization
The Results (90 days):
CASE STUDY 2
MARTINEZ CUSTOM HOMES (CONSTRUCTION)
The Problem: Feast-or-famine cycles, competing on price, no systematic lead nurturing
The System We Installed: Authority positioning, automated nurture sequences, premium positioning framework
The Results (120 days):
CASE STUDY 3
THOMPSON MANUFACTURING (B2B)
The Problem: Complex sales process, long cycles, inconsistent pipeline
The System We Installed: ABM framework, multi-touch attribution, sales enablement automation
The Results (6 months):
WHO THIS IS FOR
Perfect customer identification
HOME & COMMERCIAL SERVICES
• Multi-crew, multi-location operations
• $2M-$20M annual revenue
• Struggling with lead response times and seasonal fluctuations
• Examples: HVAC, plumbing, electrical, construction, landscaping
B2B PROFESSIONAL SERVICES
• Complex sales processes with long cycles
• $1M-$10M revenue with 10-50 employees
• Need systematic approach to thought leadership and pipeline
• Examples: IT/MSP, accounting/CFO services, engineering, consulting
LIGHT MANUFACTURING & DISTRIBUTION
• Relationship-based sales with technical products
• Multiple buyer personas and decision makers
• Need account-based approaches and sales enablement
• Examples: Industrial equipment, specialty materials, B2B distribution
HEALTHCARE & WELLNESS
• Local market dominance with referral components
• Compliance-sensitive marketing requirements
• High lifetime value customers
• Examples: Dental, med-spa, physical therapy, veterinary
Not a Good Fit if…
❌ Pre-product-market fit startup
❌ Less than $500K annual revenue
❌ No internal team to manage systems
❌ Looking for quick tactics instead of systematic growth
❌ Unwilling to invest in long-term systems
Fast Wins & Timelines
What happens in the first 90 days. The Growth Milestones You Can Bank On.
FIRST 30 DAYS
Foundation
• <5-minute lead response time across all channels
• CRM cleanup and automation eliminating manual tasks
• Attribution tracking covering 85%+ of marketing touchpoints
• Weekly scorecard with leading and lagging indicators
DAYS 31-60
Optimization
• Pipeline value increase of 25-40% from better nurturing
• Sales cycle compression through enablement and automation
• Channel performance clarity – know exactly what works
• Team training completion on new systems and processes
DAYS 61-90
Acceleration
• Predictable lead flow independent of founder involvement
• Marketing ROI improvement of 200-400%
• Systems documentation for sustainable growth
• Scale preparation for next growth phase
Important: These aren’t revenue guarantees—they’re the operational improvements that drive revenue growth.
How the Diagnosis Works
Get Your Custom Growth Diagnosis in 7 Minutes
STEP 1
Complete the assessment (7 minutes)
Answer strategic questions about:
– Current marketing activities and spend
– Lead generation and conversion processes
– Sales cycle and pipeline management
– Team structure and decision-making
– Growth goals and timeline
STEP 2
Receive Instant Growth Stage Report
Get immediate insights on:
– Where you are on the growth curve
– Your biggest growth bottlenecks
– Highest-ROI improvements for next 90 days
– Custom recommendations based on your industry
– Estimated investment required for next stage
STEP 3
Choose Your Path
Two options based on your needs:
PATH A – Done-WITH-You (Fractional CMO Leadership)
For companies needing executive-level guidance
– We install the system and lead your team
– $6K-$18K/month investment
– Direct access to former Fortune 500 CMOs
– Complete system installation and team training
PATH B – Done-BY-You (AI Strategy Compass)
For companies with execution capability
– Access to our complete system templates and AI tools
– $99/month investment
– Same frameworks we use, guided implementation
– Perfect for companies with strong internal teams
Our Services
Clear, value-based options. Choose Your Growth Acceleration Path
Strategy Sprint
Perfect for: Companies wanting a clear roadmap before committing to ongoing services
CMO Essentials
~8 hours/week
CMO Comprehensive
~12 hours/week
CMO Intensive
~16 hours/week
Growth Infrastructure Setup
Ongoing Systems Management
Ai Strategy Compass
Why Choose CMI Over Agencies, Consultants, or DIY Tools?
01
Vs. Traditional Marketing Agencies
❌ AGENCIES DELIVER: Campaigns and creative assets
✅ CMI INSTALLS: Complete growth operating systems
❌ AGENCIES FOCUS ON: Impressions, clicks, and vanity metrics
✅ CMI OPTIMIZES FOR: Pipeline value, sales velocity, and revenue attribution
❌ AGENCIES REQUIRE: Constant oversight and creative direction
✅ CMI ENABLES: Your team to run systems independently
02
Vs. Business Consultants
❌ CONSULTANTS RECOMMEND: High-level strategy without implementation
✅ CMI INSTALLS: Tactical systems your team can execute immediately
❌ CONSULTANTS DELIVER: PowerPoint presentations and frameworks
✅ CMI BUILDS: Working CRM automations, attribution tracking, and AI tools
03
Vs. Diy Marketing Tools
❌ TOOLS PROVIDE: Software without strategic guidance
✅ CMI COMBINES: Executive-level strategy with systematic implementation
❌ TOOLS CREATE: More complexity and integration headaches
✅ CMI SIMPLIFIES: Everything into one cohesive growth operating system
The CMI Advantage
• Executive-level experience (former Fortune 500 CMOs)
• Industry specialization in SMB growth breakpoints
• AI-powered efficiency without losing the human element
• Systems that stick after our engagement ends
• Transparent metrics and milestone-gated progress
Frequently Asked Questions
Is this right for us if we already work with an agency?
Absolutely. We often make existing agencies 3-5x more effective by giving them a systematic framework, clear KPIs, and proper attribution. We’re not here to replace good vendors—we’re here to make them work better.
What if we don’t have a marketing person on staff?
That’s exactly why most of our clients hire us. We’ll help you hire the right person when the time comes, or we can function as your marketing department until you’re ready to bring it in-house.
How long until we see results?
Most clients see operational improvements (faster lead response, better attribution, cleaner pipeline) within 30 days. Revenue impact typically becomes clear within 60-90 days as the systems compound.
How do you justify the investment?
Consider this: the average $5M company wastes $73K annually on disconnected marketing. Our clients typically see 200-400% improvement in marketing ROI within 6 months. The investment pays for itself through eliminated waste alone.
Do you guarantee results?
We guarantee our process and milestone delivery, but we can’t guarantee specific revenue numbers since many factors affect business results. What we DO promise: transparent scorecards, milestone-gated work, and systems your team will own completely.
Can we start smaller to test the fit?
Yes! Our Strategy Sprint is designed exactly for this. You get a complete 90-day roadmap, and if we’re not the right fit, you keep all the assets and strategies.
How involved do we need to be?
Initially very involved for stakeholder interviews and system setup. Once installed, most clients spend 2-4 hours weekly on review meetings and strategic decisions. The goal is to get you OUT of daily marketing operations.
What makes this different from other marketing systems?
Most systems are built for either very small businesses or enterprises. We specifically focus on the $1M-$10M growth stage where you need enterprise-level systems but with SMB implementation speed and cost structure.
What happens if you leave after installing the system?
That’s the point! We build systems your team can run independently. You get complete documentation, training, and transition protocols. Many clients continue with us for strategic oversight, but the systems work without us.
The Team Behind Your Growth Operating System
Our Background
CMI Strategies was founded by former Fortune 500 CMOs and RevOps leaders who got tired of seeing growing companies waste money on marketing that doesn’t compound. We’ve collectively:
• Scaled 200+ companies through growth breakpoints
• Managed $500M+ in marketing budgets
• Built and sold multiple agencies
• Led marketing teams at Fortune 500 companies
• Implemented AI-powered systems at enterprise scale
Our Philosophy
Strategy before spend. Every dollar invested should build on the previous one.
Systems over heroics. Great marketing doesn’t require constant firefighting.
Transparency over promises. Clear scorecards beat impressive presentations.
Transfer over dependency. You should own the system, not rent it.
Our Specialization
We exclusively serve growing companies ($1M–$10M revenue) because this stage has unique challenges:
• Need enterprise-level systems but at SMB speed and cost
• Outgrowing founder-dependent marketing
• Ready to invest systematically in growth
• Require both strategic vision and tactical execution
Take Action Now
Stop Wasting Money on Marketing That Doesn’t Compound
Every day you wait is money left on the table:
• Competitors are building systematic advantages
• Your marketing spend isn’t compounding
• Growth opportunities are passing you by
• Your team is getting more frustrated with random tactics
The Choice Is Simple:
Option 1: Keep doing what you’re doing and hope it gets better
Option 2: Install a growth operating system that actually works
What Happens Next:
1. Take the 7-minute Growth Diagnosis
2. Get your custom Growth Stage Report instantly
3. Choose your path (Done-WITH-You or Done-BY-You)
4.Start building the marketing system your company deserves
The Investment In Perspective:
Most companies waste $50K–$100K annually on disconnected marketing tactics. Our complete system installation costs less than what you’re probably already wasting—but it actually works.
Risk Reversal
No risk, all upside: The diagnosis is free, the report is actionable even if you never work with us, and our engagements are milestone-gated so you always know what you’re getting.
Urgency
Limited availability: We only take on 3–4 new Fractional CMO clients per quarter to ensure quality delivery. Current openings are filling for Q2 2025.
Final Reassurance
No credit card required. No sales pressure. Just clarity on what’s blocking your growth and the exact steps to fix it.